Hello - Brigad

About Me / Brigad

I help companies, owners, and leadership teams turn visions into reality, from concept to final delivery. With a background as an Art Director, Creative Director, and strategic consultant, I’ve learned to listen beyond the brief. I quickly read organizations, capture their essence, and translate that into clear communication, brand strategy, and creative expression that resonates. I move seamlessly between strategy and execution, from brand platforms and campaign concepts to design, film, animation, music, and copywriting. Pragmatic, curious, and fully self-sufficient, I thrive when taking full responsibility from start to finish to deliver work that exceeds expectations.

Having spent my career deeply embedded within both global and national brands, I have a profound understanding of the internal dynamics and complex challenges of large organizations. I know the true reality of in-house work: it is never about delivering a project and walking away. It is about taking long-term ownership, living with the strategic decisions made, and constantly adapting to help the brand evolve from within.

Industries I've Worked With

Sustainability & Environmental Tech
Heavy Industry & Manufacturing
IT, Tech & Cybersecurity
Urban Development & Infrastructure
Sports Fashion, Retail & Lifestyle
Events, Sports & Destinations

I have a deep passion for building and refining strong brands. My background includes working closely with industry-leading technical and lifestyle brands like Ragn-Sells, Öhlins, O'Neill, and Björn Borg, combined with a formal education in information design. This foundation allows me to take complex challenges and translate them into crystal-clear, premium visual communication.

As a full-suite Art Director, I take full responsibility for the entire production chain, moving seamlessly from brand strategy and concept to photography, filmmaking, and visual design. Working across multiple distinct industries has taught me how to adapt quickly and bring a fresh, high-level creative perspective into any sector.

My regular portfolio is currently being rebuilt for a launch later this summer, which is why I created this preview page to give you a comprehensive look at my work. Operating out of Stockholm and Gotland, I am looking for the right long-term engagement and would be proud to bring my visual expertise to your team.

My expertise extends far beyond the camera lens. As an Art Director, I am used to taking a project from the initial strategic concept all the way through visual design, communication, and final delivery. A critical part of this process is a strict adherence to established guidelines. I know how to navigate complex corporate frameworks, ensuring that every creative output both engages the audience and rigorously protects the core brand identity.

To give you a preview of this strategic breadth, I have included two extensive in-house cases below; Ragn-Sells and Zvalbard, showcasing how I manage complete brand and communication overhauls.

Whether communicating complex infrastructure, corporate culture, or consumer lifestyle, you cannot always rely on simply showing a product or service. You need to capture a feeling. Film is the ultimate medium for building an atmosphere that conveys authenticity and communicates the true weight of a brand.

The examples below showcase my approach to motion across various industries. I use pacing, lighting, and strategic storytelling to translate core brand values into a powerful, premium visual experience.

Brigad

Brigad is Mattias Johansson. An independent creative.

Visual Precision. From complex challenges to clear communication.

Industries I've Worked With

Elevating brand communication from the inside out.

Beyond the lens

The complete in-house creative chain

Film & Motion

Cinematic Storytelling. Capturing the core.

Selected experience

Ready for the next project