Ragn-Sells & ABB
High-Power Charging Infrastructure
Project Background
About the project
The shift to electrified heavy transport requires more than just high-capacity batteries; it demands a completely new infrastructure. Backed by the Swedish Energy Agency, Ragn-Sells partnered with ABB to deploy 18 public high-power chargers (350 kW) for heavy electric trucks across three strategic locations: Marieholm, Skepplanda, and Högbytorp. While the technical specifications, hardware, and site locations were engineered by Ramboll, the physical user experience, spatial layout, and brand presence needed to be developed from the ground up.
Strategic Execution
Transforming industrial plots into premium brand touchpoints.
A charging station for heavy trucks is a 24/7 public space. If designed poorly, it quickly becomes an uninviting, cluttered, and unsafe environment. My role was to take the technical blueprints and translate them into a physical brand experience that reflects Ragn-Sells’ position as Sweden's leading environmental company. The challenge was highly complex: adapting the design to three vastly different topographies while maintaining a cohesive, premium identity.
I developed a comprehensive spatial and information design system. This included everything from the architectural material choices, such as slatted wood paneling to soften the industrial feel, to crucial safety features like custom-painted collision guards and clear ground markings.
By focusing on the "physical UI," ensuring that payment instructions, safety rules, and navigation were immediately understandable for international drivers, we minimized the need for customer support and mitigated issues like littering and improper parking. The result is a safe, well-lit, and highly efficient environment. It’s operational brand building where heavy-duty logistics meets premium user experience.
The Physical UI
Designing clear, color-coded wayfinding and instruction systems to flawlessly guide international drivers through the charging and payment process, reducing user error and customer service calls.
Högbytorp: Integrating Nature
Merging high-tech infrastructure with the natural environment. Utilizing wooden architectural barriers and strategic landscaping to shield the site from the highway while maintaining a premium aesthetic.
Marieholm: Illuminating the Brand
Maximizing a tight industrial footprint. A continuous white LED line connects the diverse building facades, acting as both a unifying brand element and a crucial safety light for 24/7 operations.
A brand built for the future
From physical infrastructure to digital campaigns. Dive into the complete visual and strategic overhaul of Sweden's leading environmental company.