Selected work.

Ragn-Sells

A 360° brand transformation.

Transforming an industrial giant from the inside out. Acting as the lead creative partner, I directed and executed a complete visual overhaul across digital, motion, and print. Turning heavy waste management into a unified, high-tech, and circular premium aesthetic.

Zvalbard

Forging an expedition brand.

Applying a premium outdoor identity to an IT consultancy built on an expedition mindset. I developed the complete brand manual, taking absolute ownership of the strategic concept, logo design, digital manifestos overarching photographic direction and execution.

Björn Borg

The in-house special forces.

Operating as a rapid-response creative extension for a global sports fashion brand. When production peaks hit, I step in to deliver high-volume, premium output. Spanning motion graphics, high-end retouching, and extensive sales support, with absolute precision and zero onboarding time.

What you see above is the strategic foundation. What follows is the ongoing execution, built on the single principle that premium quality must work at scale.

Älskade Stad

Älskade Stad

Zvalbard: Digital Infrastructure

Zvalbard: Digital Infrastructure

High-Power Charging Infrastructure

High-Power Charging Infrastructure

Zvalbard – The Everyday Heroes

Zvalbard – The Everyday Heroes

FM Mattsson Group

FM Mattsson Group

SkiStar Snow Parks

SkiStar Snow Parks

Framtidsdagen

Framtidsdagen

Bålsta Snickerifabrik

Bålsta Snickerifabrik

The Unsung Heroes

The Unsung Heroes

Photography

Photography.

Beyond art direction and strategy, I also shoot and direct. Here is a curated collection of stills and motion to give you a feel for my visual language and the style I bring to the table.